Volkswagen Beetle by Richard Copping

Volkswagen Beetle by Richard Copping

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Zusammenfassung

Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle - yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British.

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Volkswagen Beetle by Richard Copping

Few if any cars have achieved the iconic status of Volkswagen's classic, much-loved Beetle. With origins in Nazi Germany, it was rescued post-war by the British and enjoyed a meteoric rise in the late 60s. Volkswagen's Director General, Heinz Nordhoff created a Beetle with the intention to perfect one model of the people's car which would endure. And it did with nearly 22 million cars sold worldwide. Author Richard Copping recounts the Beetle's colorful story including the essential role played by legendary maverick ad agency Doyle Dane Bernbach who created the Think Small campaign.
Lifelong Volkswagen enthusiast Richard A. Copping has written well over twenty books covering a variety of models, and regularly contributes articles to a number of magazines. He also wrote VW Camper and Microbus for Shire.
SKU Nicht verfügbar
ISBN 13 9780747814474
ISBN 10 0747814473
Titel Volkswagen Beetle
Autor Richard Copping
Serie Shire Library
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Bloomsbury Publishing PLC
Erscheinungsjahr 2014-09-10
Seitenanzahl 64
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar