Walmart by Natalie Berg
Walmart provides a detailed assessment of the world's largest retailer that forever changed the face of retailing. The book examines Walmart's successes, failures, and whether it can stay ahead for the next 50 years. Despite being a source for best practice in procurement, logistics, systems and store format innovation, the retail giant is now facing several issues that affect its future development. Starting from its inception in rural Arkansas in 1962, this objective analysis of Walmart's history addresses the rapid change of retail, including the rise of e-commerce and multi-channel retailing; Walmart International and its 'everyday low prices' philosophy; the saturation of the superstore format, and much more. In a time of rapid change, will the world's largest retailer be able to reconfigure? Walmart provides the necessary insights for retailers, advertisers, other business professionals and students to understand how Walmart became a retail giant, the lessons that can be learned, and what is in store for the future."An insightful, comprehensive and well signposted piece of research that will aid the investment community's understanding not just of Walmart but also of food retailers in general and the implications for consumer staples manufacturers." * James Amoroso, President, Consumer Analyst Group of Europe *
"Walmart is a unique book. It combines a comprehensive history of Walmart's methodical rise to greatness with a host of scenarios for its future growth. Must-reading for anyone who wants to know how Walmart did it and where it could be going - in the US and internationally. Roberts and Berg have a done a terrific job." * Brian Sharoff, President of the Private Label Manufacturers Association (PLMA). *
"An incisive assessment of Walmart and its pivotal influence across global retail." * Siemon Scamell-Katz, Founder, TNS Magasin *
Bryan Roberts has always loved writing-but only thought of it as a hobby. Recently, he has taken his hobby and turned it into an avocation. He has a flair for the dramatic, and it is no wonder. When he's not writing, he's in an operating room working in health care and the extraordinary world of trauma; he also has a love for historic places.
Once while volunteering as a stagehand at the closed Ambassador Hotel, he was in the kitchen; he saw where the wall had been stripped bare and was told the FBI had taken everything to reconstruct. Looking at the floor and imagining Bobby Kennedy had just been shot was one of the most haunting things he has seen, and one memory is written in this novel from that kitchen.
With his curiosity in overdrive, he snuck off alone, seeing he dust-covered lobby, empty mailbox slots, and the blocked-off grand staircase piled high with furniture, making it impossible of him to go any further. Retreating in a frightened run, he ran back down the long abandoned hallways back to the stage.
Roberts's experiences have exposed him to amazing places and people. These elements surely inform his writing. With his imagination spurred, he has invented a completely new style of storytelling that blends the drama of reality TV with the adrenaline-pumping style of the murder mystery thriller.
The enthusiasm for his latest work is evidenced by his multimedia approach to marketing. He has written and filmed both a short video and original song that complement his writing. Look for the song, Savage Night on Bryan's Author page on Amazon.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780749462734 |
| ISBN 10 | 0749462736 |
| Titel | Walmart |
| Autor | Natalie Berg |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Kogan Page Ltd |
| Erscheinungsjahr | 2012-05-28 |
| Seitenanzahl | 240 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |