Web Marketing For Dummies by Jan Zimmerman

Web Marketing For Dummies by Jan Zimmerman

Just because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of Web sites are competing for consumers' attention, and if you're new to online sales, it may be a little daunting. "Web Marketing for Dummies" provides the know how for creating a solid Web marketing plan, from building a user friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you.The items you'll draw from this book will enable you to: understand online marketing essentials; prepare an online business plan; design the look and feel of your site; create a concept, develop content, and make it accessible; know the key components of an online store; use buzzing, e-mailing, and other advertising tactics; make your site search engine friendly; handle Web transactions with ease; stay out of legal trouble; and wow customers with new technology. This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With "Web Marketing for Dummies", you'll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!

Jan Zimmerman owns her own Web marketing and site management company. She has taught classes in online marketing and is the author of eight books on business technology.

SKU	Nicht verfügbar
ISBN 13	9780470049822
ISBN 10	0470049820
Titel	Web Marketing For Dummies
Autor	Jan Zimmerman
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	John Wiley and Sons Ltd
Erscheinungsjahr	2007-01-12
Seitenanzahl	408
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar