{"product_id":"winning-at-social-customer-care-book-jay-baer-9781542732383","title":"Winning at Social Customer Care","description":"\u003cp\u003e\u003ci\u003eThis is the kind of book that you don't read once; you read it forever.\u003c\/i\u003e-Jay Baer, president of Convince and Convert and author of\u0026gt;\u003ci\u003eHug Your Haters: How to Embrace Complaints and Keep Your Customers\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eSocial media has changed customer service forever. It has shifted power from brands to consumers, requiring a different way of thinking about customer engagement.\u003c\/p\u003e \u003cp\u003eDan Gingiss has interviewed dozens of business leaders on his podcast, \u003ci\u003eFocus on Customer Service\u003c\/i\u003e. From those conversations and his own real-world experience at multiple Fortune 300 companies, Gingiss has developed a series of best practices called 8 Steps to Winning at Social Customer Care.\u003c\/p\u003e \u003cp\u003eLearn how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003enavigate social media's growing role in the overall customer experience\u003c\/li\u003e \u003cli\u003edevelop your own Social Customer Care Philosophy\u003c\/li\u003e \u003cli\u003edecide which technology provider fits with your company\u003c\/li\u003e \u003cli\u003erecruit and train a stellar team of social customer service agents\u003c\/li\u003e \u003cli\u003eestablish a scalable process, including crisis management and proactive customer service\u003c\/li\u003e \u003cli\u003eintegrate Social Customer Care with the rest of your business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eGingiss gives you an invaluable glimpse at how top brands are winning at customer service in social media, and provides the tools for you to do the same at your company.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49599207309585,"sku":"GOR008673101","price":5.19,"currency_code":"EUR","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49634399158545,"sku":"GOR009820647","price":5.19,"currency_code":"EUR","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50145009271057,"sku":"CIN1542732387G","price":0.0,"currency_code":"EUR","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50379740971281,"sku":"CIN1542732387VG","price":0.0,"currency_code":"EUR","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52751181611281,"sku":"NIN9781542732383","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1542732387.jpg?v=1751275823","url":"https:\/\/www.worldofbooks.com\/de-de\/products\/winning-at-social-customer-care-buch-jay-baer-9781542732383","provider":"World of Books ","version":"1.0","type":"link"}