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International Consumer Behavior in the 21st Century By A. Coskun Samli

International Consumer Behavior in the 21st Century by A. Coskun Samli

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$271.99
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This book will be specially printed for your order, which means it may take a little longer to arrive (5 days). We do this to cut down on waste & to help protect our planet.

International Consumer Behavior in the 21st Century Summary

International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development by A. Coskun Samli

Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.

Additional information

NLS9781493945825
9781493945825
1493945823
International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development by A. Coskun Samli
New
Paperback
Springer-Verlag New York Inc.
20160823
170
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