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Brand New Brand Thinking By Account Planning Group

Brand New Brand Thinking by Account Planning Group

Condition - Very Good
$17.99
Only 3 left

Summary

Brand New Brand Thinking seeks to pull together recent ideas in advertising, with suggestions on what to do in practical terms. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration.

Brand New Brand Thinking Summary

Brand New Brand Thinking: Brought to Life by 11 Experts Who Do by Account Planning Group

The way that the advertising industry operates has changed greatly in recent years. This volume seeks to pull together these new ideas - with suggestions on what to do in practical terms - into one "compilation" volume. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration. In an age of information overload, the aim of the work is to provide a short-cut to the thinking and encourage the reader to rethink their basic assumptions on branding and advertising. Topics covered include: learning to live without the brand; letting brands speak for themselves; the company brand; brand communication beyond customers; brand strategy versus brand tactics; time to let go; brands on the brain; creative thinking with discipline; techniques for creative brand thinking; adios to the plan; and lest we forget.

Brand New Brand Thinking Reviews

"This book matters... You don't have to agree with everything it says... you may even violently disagree with some of it... but it'll make you think." -- Dominic Mills, Editorial Director, Campaign magazine
""This book matters... You don't have to agree with everything it says... you may even violently disagree with some of it... but it'll make you think."" -- Dominic Mills, Editorial Director, Campaign magazine

About Account Planning Group

Merry Baskin has worked in London, Paris and New York as an account planner for Saatchis, Chiat/Day and JWT. She now runs her own consultancy, Baskin Shark. Merry has received two IPA effectiveness awards and Chaired the APG. Mark Earls is Executive Planning Director of Ogilvy and was previously Planning Director at St Luke's and head of planning at Bates UK. He has been voted 4th in the Top 10 Planning Directors list by Campaign magazine and has been Vice Chair of the APG.

Additional information

GOR001588435
9780749436780
0749436786
Brand New Brand Thinking: Brought to Life by 11 Experts Who Do by Account Planning Group
Used - Very Good
Hardback
Kogan Page Ltd
2002-10-03
224
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Brand New Brand Thinking