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Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand By Adam Lashinsky

Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
by Adam Lashinsky

How the world's most famous company works.

6 in stock

Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand Summary


In Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs).Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While Inside Apple provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

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Additional information

GOR004027702
Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
Adam Lashinsky
Very Good
Hardback
Hodder & Stoughton General Division
2012-01-25
240
1848547218
9781848547216
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.