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Big Business: YouTube By Adam Sutherland

Big Business: YouTube
by Adam Sutherland

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This high interest series focuses on the fascinating stories behind the most iconic businesses today. Here we take a look at the internet sensation YouTube: where did the idea come from, how has the company found success, and who is running the show today?
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Big Business: YouTube Summary

Big Business: YouTube by Adam Sutherland

This title takes an indepth look at YouTube and the business behind one of the most well-known and exciting brands today. Beginning with a single YouTube video, and now part of Google - one of the most successful businesses around.

We cover how YouTube came into being, the successes and failures over the years, key facts about the industry and their impact on the global market.

Readers will learn about branding and the business world with Business Matters features. Each one looks at a different aspect of business - such as a franchise, management structure or marketing - and explains it in a clear and concise way for young readers to follow.

Key features give information about Brains Behind the Brand, bringing to the forefront those who run YouTube today and who have helped boost the business in the past.

Ideal for budding young entrepreneurs with an eye for opportunity! A brilliant read for those keen to find out how the business behind the brand works.

Other titles in the series include; Virgin, Manchester United, Topshop, Heinz and ASOS.

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About Adam Sutherland

Adam Sutherland works in the media industry and his interests include business, popular culture and the world of celebrity.

Table of Contents

  • 1: An eye on the world
  • 2: It's good to share
  • 3: Along comes Google
  • 4: The brand keeps growing
  • 5: YouTube loses $500m
  • 6: International expansion... and censorship
  • 7: The power of social media
  • 8: YouTube broadcasters
  • 9: Behind the scenes at YouTube HQ
  • 10: YouTube's greatest hits
  • 11: YouTube's political and social uses
  • 12: What does the future hold for YouTube?
  • 13: Launch your own YouTube service
  • 14: SWOT analysis
  • 15: Do you have what it takes to work at YouTube?

Additional information

Big Business: YouTube by Adam Sutherland
Adam Sutherland
Big Business
Used - Well Read
Hachette Children's Group
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book.