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Taking the Fear Out of Data Analysis By Adamantios Diamantopoulos

Taking the Fear Out of Data Analysis
by Adamantios Diamantopoulos

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$95.99
+10% GST
This work guides the reader through the process of data analysis and features hints and warnings. It should be of interest to those studying quantitative methods in all disciplines, in particular marketing, management, economics and psychology.
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Taking the Fear Out of Data Analysis Summary


Taking the Fear Out of Data Analysis: A Step-by-Step Approach by Adamantios Diamantopoulos

This text is aimed at students who may not like statistics but who need to understand the subject in order to complete their course or gain employment. It is a comprehensive but digestible introduction to statistics, guiding the reader through the number crunching of data analysis without memorising formulae. It is designed to help students understand the theory of data analysis. The text is divided into three parts - understanding data, preparing data for analysis and carrying out analysis - which link the stages of the data analysis process. Examples are used throughout and hints and warnings emphasise key points. This text is suitable for all students studying quantitative methods.

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Taking the Fear Out of Data Analysis Reviews


Introduction PART 1: UNDERSTANDING DATA 1. What is Data (And Should You Lose Any Sleep Over It)? 2. Does Sampling Have A Purpose Other than Providing Employment for Statisticians? 3. Why Should You be Concerned about Measurement and are Some Measures Better than Others? PART 2: PREPARING DATA FOR ANALYSIS 4. Have You Cleaned Your Data and Found the Mistakes You Made? 5. Do You Have Access to a Computer Package or Must You Employ A Computer Whiz-Kid? 6. Why Do You Need to Know Your Objective Before You Fail to Achieve It? 7. Why Not Take it Easy Initially and Describe Your Data? 8. Can You Use Few Numbers in Place of Many to Summarise Your Data? 9. What about Using Estimation to See What the Population Looks Like? PART 3: CARRYING OUT THE ANALYSIS 10. How about Sitting Back and Hypothesising? 11. Simple Things First: One Variable, One Sample 12. Getting Experienced: Making Comparisons 13. Getting Adventurous: Searching for Relationships PART 4: PRESENTING THE ANALYSIS 14. A Look into A Multivariate Future 15. It?s All Over, or Is It? Appendices Index

About Adamantios Diamantopoulos


Dr Bodo Schlegelmilch is Chair of International Marketing Management at the Vienna University of Economics.

Table of Contents


Introduction. PART 1: UNDERSTANDING DATA. 1. What is Data (And Should You Lose Any Sleep Over It)? 2. Does Sampling Have A Purpose Other than Providing Employment for Statisticians? 3. Why Should You be Concerned about Measurement and are Some Measures Better than Others? PART 2: PREPARING DATA FOR ANALYSIS. 4. Have You Cleaned Your Data and Found the Mistakes You Made? 5. Do You Have Access to a Computer Package or Must You Employ A Computer Whiz-Kid? 6. Why Do You Need to Know Your Objective Before You Fail to Achieve It? 7. Why Not Take it Easy Initially and Describe Your Data? 8. Can You Use Few Numbers in Place of Many to Summarise Your Data? 9. What about Using Estimation to See What the Population Looks Like? PART 3: CARRYING OUT THE ANALYSIS. 10. How about Sitting Back and Hypothesising? 11. Simple Things First: One Variable, One Sample. 12. Getting Experienced: Making Comparisons. 13. Getting Adventurous: Searching for Relationships. PART 4: PRESENTING THE ANALYSIS. 14. A Look into A Multivariate Future. 15. Its All Over, or Is It? Appendices. Index.

Additional information

GOR001573095
Taking the Fear Out of Data Analysis: A Step-by-Step Approach by Adamantios Diamantopoulos
Adamantios Diamantopoulos
Used - Very Good
Paperback
Cengage Learning EMEA
1997-04-08
304
1861524307
9781861524300
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.