The Economics of Travel and Tourism by Adrian Bull
This book examines the economics of the travel and tourism industries and their customer markets - tourists. It clearly identifies the special factors within tourism which distinguish its analysis, in economic terms, from other activities. There is a general emphasis on microeconomic aspects and issues in the first half of the book, especially travel and accommodation as this is where the bulk of commercial payments in tourism lie. The second part broadens to the macroeconomic level, looking into tourism's role within national economies and the international transactions of most countries. Specific problems such as unpriced services, the environment and the multinational enterprise are examined. Practical examples from Europe, Australasia and the Americas are included throughout. It is aimed at BTEC and HND and undergraduate students of travel and tourism, business studies and economics.