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International Hospitality Management Alan Clarke (University of Pannonia, Hungary)

International Hospitality Management By Alan Clarke (University of Pannonia, Hungary)

International Hospitality Management by Alan Clarke (University of Pannonia, Hungary)


$24,99
Condition - Very Good
Only 1 left

Summary

Provides an international perspective on the hospitality and tourism industries and offers an insight into hospitality and tourism management. The book develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context.

International Hospitality Management Summary

International Hospitality Management: Concepts and Cases by Alan Clarke (University of Pannonia, Hungary)

International Hospitality Management: concepts and cases brings together the latest developments in global hospitality operations with contemporary management principles. It develops a critical view of the management practices and the traditional theories, analysing how appropriate they are to the hospitality and tourism industries in a multicultural context.

International Hospitality Management is designed to instil a greater awareness of the cultural factors influencing the strategies and performances of hospitality organization. This approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry.

Consisting of eleven chapters to meet with the average semester duration, each deals with a major topic of international management, with thoroughly developed with consistent learning features throughout, including:

    • Specified learning outcomes for each chapter
    • International case studies including major world events and issues such as the riots in Paris, fast food lawsuits, tipping, corporate social responsibility as well as studies of international corporations such as Marriott, Hilton, Intercontinental, McDonalds, Starbucks, Disney and many more
    • Study questions and discussion questions to consolidate learning and understanding
    • Links to relevant websites and consolidated list of further reading at the back of the book
    • Online resources available for lecturers and students including downloadable figures from the book, PowerPoint slides, further cases and extra exercises and points for discussion. Visit the site at http://cw.routledge.com/textbooks/9780750666756/

    About Alan Clarke (University of Pannonia, Hungary)

    Alan Clarke, Wei Chen

    Table of Contents

    1. Welcome: An Introduction to International Hospitality Management 2. Cultures and the Challenges of International Hospitality Management 3. The International Hospitality Industry 4.Exploring the International Environment 5. International Marketing 6. International Hospitality Market Entry 7. Strategic Planning and International Hospitality Enterprises 8. International Human Resources Management: Managing Diversity 9. Entrepreneurship and SMEs in the Global Market 10. Managing Social Responsibility in International Hospitality 11. The Analysis of International Hospitality Management

    Additional information

    GOR006333530
    9780750666756
    0750666757
    International Hospitality Management: Concepts and Cases by Alan Clarke (University of Pannonia, Hungary)
    Used - Very Good
    Paperback
    Taylor & Francis Ltd
    20070619
    396
    N/A
    Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
    This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

    Customer Reviews - International Hospitality Management