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International Business By Alan M. Rugman

International Business by Alan M. Rugman

Condition - Very Good
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Maintaining its strategic focus, this second edition explores international business using Europe, the Far East and the USA as a framework, placing an emphasis on multinational approaches. New features include: updated tables and figures, and expanded coverage of China.

International Business Summary

International Business: A Strategic Management Approach by Alan M. Rugman

This second edition of an already well-established international business text maintains its unique strategic focus and the use of the triad (US/Europe/Far East) as a framework within which international business is explored. There is an emphasis on economic and multinational approaches throughout. The major strength of this book lies in the use of relevant case material, much of which has now been revised or replaced to include more European examples. All data have now been revised to be fully up to date. Each chapter has common pedagogy, which includes objectives, active learning cases, international business strategy in action, key points, key terms, review and discussion questions, and real cases.Features of the second edition: ? Unique triad approach, which provides a unifying framework to an otherwise broad and complex subject? Fully updated tables and figures ? Up to 40 new cases? Websites of all MNEs and international organisations, which have been added to the index? Expanded coverage of China and emerging economies? New material on resource-based theories - capabilities and core competenciesAlan M. Rugman is Thames Water Fellow in Strategic Management at Templeton College

Table of Contents

PART ONE: THE WORLD OF INTERNATIONAL BUSINESS. 1. The challenge of international business. 2. The multinational enterprise. 3. The triad and international business. PART TWO: THE ENVIRONMENT OF INTERNATIONAL BUSINESS. 4. International politics and economic integration. 5. International culture. 6. International trade. 7. International finance. PART THREE: INTERNATIONAL BUSINESS STRATEGIES. 8. Global strategic planning. 9. Organizing strategy. 10. Production strategy. 11. Marketing strategy. 12. Human resource management strategy. 13. Political risk and negotiation strategies. 14. International financial management. PART FOUR: INTERNATIONAL BUSINESS STRATEGIES IN ACTION. 15. Corporate strategy and national competitiveness. 16. Doing business in the European community. 17. Doing business in Japan. 18. Doing business in North America. 19. Doing business in non-triad nations. PART FIVE: INTERNATIONAL BUSINESS HORIZON. 20. Future challenges in international business

Additional information

International Business: A Strategic Management Approach by Alan M. Rugman
Used - Very Good
Pearson Education Limited
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - International Business