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Economics in a Business Context By Alan Neale

Economics in a Business Context by Alan Neale

Condition - Very Good
$18.99
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Summary

This introductory economics text provides a business-centred, rather than discipline-centred approach to economics. This edition has been extensively rewritten and includes new material on business performance, management practice, the labour market environment and the European Union.

Economics in a Business Context Summary

Economics in a Business Context by Alan Neale

This text covers the key elements of economic theory, relating them to the overall success or failure of businesses. It explores contemporary business activity in firms trying to organize land, labour, capital and materials in the pursuit of competitive advantage. This edition has been extensively rewritten and includes new material on business performance, management practice, the labour market environment and the European Union. Theory and practice are linked with over 30 integrated mini-case studies of organizations from around the world. Core management issues are reinforced by chapter overviews, key concepts, case studies, exercises and discussion questions, summaries and further reading sections.

Table of Contents

Markets, marketing and cost recovery; the organization of production for cost reduction and cost recovery; financial calculations and business enterprise; performance evaluation; management practice and the limits of management; the labour market environment; the financial environment; the international environment; the natural environment; government economic policies.

Additional information

GOR002796353
9780412587603
0412587602
Economics in a Business Context by Alan Neale
Used - Very Good
Paperback
Cengage Learning EMEA
1994-11-03
336
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Economics in a Business Context