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Going Visual By Alexis Gerard

Going Visual
by Alexis Gerard

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Demonstrates how businesses can harness the power of digital images and video to communicate comprehensively and unambiguously. This book outlines a five-step plan for developing a Visual Communication Strategy that can help sharpen an organization's competitive edge and improve its bottom line.
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Going Visual Summary


Going Visual: Using Images to Enhance Productivity, Decision-making and Profits by Alexis Gerard

This book discusses how and why to make visual communication a powerful competitive tool. From digital cameras and camera phones to videoconferencing, visual communication technology is changing not only personal lives but global business relationships and communities of interest. Visual communication is an essential tool for every corporation-in any industry-that wants to stay competitive. "Going Visual" demonstrates how businesses can harness the power of digital images and video to communicate comprehensively and unambiguously. Through real-world success stories the authors outline a clear, simple, five-step plan for developing a Visual Communication Strategy that will sharpen every organization's competitive edge and improve its bottom line. Alexis Gerard (San Mateo, CA) is the founder of Future Image Inc., an imaging technology think tank whose clients include Adobe, Canon, Eastman Kodak, IBM, Intel, Procter & Gamble, and Sony.He previously held executive positions in new technologies marketing at Apple Computer. Bob Goldstein (Los Angeles, CA) has been the president and founder of ZZYZX Visual Systems, president of the Altamira Group, and a visual communication consultant to such companies as Eastman Kodak, Apple, Oracle, Microsoft, Intel, and Hewlett-Packard. Gerard and Goldstein have coauthored articles in Red Herring and Forbes.

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About Alexis Gerard


ALEXIS GERARD previously held executive positions in new technologies marketing at Apple Computer. In 1991, he founded Future Image, a think tank that researches the convergence of imaging, information technology, and business. Its client list includes Adobe Systems, Canon, Eastman Kodak, Hewlett-Packard, IBM, Intel, Motorola, Nokia, and Sony. Gerard's opinions on the future of imaging have been quoted in the Wall Street Journal, the New York Times, International Herald Tribune, USA Today, Financial Times, Newsweek, BusinessWeek, and Forbes. BOB GOLDSTEIN was the president and founder of ZZYZX Visual Systems, which handled high-volume business in visual image technology. He later served as president of the Altamira Group, which produced a line of digital imaging software. He is well known in the digital imaging industry and has served as a visual communication corporate consultant to such companies as Eastman Kodak, Apple Computer, Oracle Corp., Microsoft, and Hewlett-Packard. He has been quoted in articles in Forbes.com, Washingtonpost.com, and digitaljournalist.com.

Table of Contents


Acknowledgments.Foreword.Introduction: Getting the Picture.Chapter 1. Visual Communication - A Short History.Chapter 2. The Five Action Steps and Four Essential Requirements of a Going Visual Strategy.Chapter 3. Putting GOING VISUAL into Practice.Chapter 4. Solopreneurs: How a Small-Office or Home-Office (SOHO) Business Grows by Going Visual.Chapter 5. Imaging Every Day and Everywhere: How a Midsized Business Wins by Going From Text to Image.Chapter 6. Smart Images: Making Images Work Systemically Over Time, Throughout a Larger Company.Chapter 7. Being There By Going Visual.Chapter 8. Going Further Visual, Five Future Steps.Afterword: New Challenges Ahead.Appendix: Insiders' Views of the Mobile Imaging Industry.Index.

Additional information

GOR007196851
Going Visual: Using Images to Enhance Productivity, Decision-making and Profits by Alexis Gerard
Alexis Gerard
Used - Very Good
Hardback
John Wiley and Sons Ltd
2005-04-12
256
0471710253
9780471710257
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.