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The Public Relations Handbook By Alison Theaker

The Public Relations Handbook
by Alison Theaker

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$10.99
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The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry.
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The Public Relations Handbook Summary


The Public Relations Handbook by Alison Theaker

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes:

  • interviews with press officers and PR agents about their working practices
  • case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police
  • specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology
  • over twenty illustrations from recent PR campaigns.

In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

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About Alison Theaker


Alison Theaker is Head of Education and Training at the Institute of Public Relations and was formerly principal lecturer and course leader in Public Relations at Leeds Business School. In 2002-2003 she taught at Emerson College, in Boston, MA. She is the co-author of Effective Media Relations

Additional information

GOR001674421
The Public Relations Handbook by Alison Theaker
Alison Theaker
Media Practice
Used - Very Good
Paperback
Taylor & Francis Ltd
2004-07-15
384
0415317932
9780415317931
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.