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The Public Relations Handbook By Alison Theaker

The Public Relations Handbook
by Alison Theaker

Offers an introduction to the theories and practices of the public relations industry. This title traces the history and development of public relations; explores ethical issues which affect the industry; examines its relationship with politics, lobbying organisations and journalism; and, assesses its professionalism and regulation.

6 in stock

The Public Relations Handbook Summary


The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including Devon County Council's Don't Let Devon Go To Waste campaign, Airbus, Somerfield, BT, the Alzheimer's Society and Emirates Airlines. It is supported by a companion website at www.routledge.com/textbooks/9780415428026 which features international case studies. The Public Relations Handbook includes: case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities specialist chapters on financial public relations, internal communications and marketing public relations strategic overviews of corporate identity, globalization and evaluation a thorough examination of ethics and professionalism over twenty illustrations from recent PR campaigns a new chapter dealing with public relations for charities a completely revised chapter on dealing with the internet effectively.

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Additional information

GOR007957907
The Public Relations Handbook
Alison Theaker
Very Good
Paperback
Taylor & Francis Ltd
2007-12-13
432
B007YZUDJ2
9780415428026
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.