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Marketing to the 90s Generation By Anders Parment, Ph.D.

Marketing to the 90s Generation
by Anders Parment, Ph.D.

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Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
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Marketing to the 90s Generation Summary


Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity by Anders Parment, Ph.D.

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

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Marketing to the 90s Generation Reviews


"The Millennials are a light just beginning to shine in global societies, workplaces, and marketplaces. They are rising in power and challenging organizations to serve them. Parment has done an extraordinary job of pulling together extant worldwide research to complement his own consultancy experiences to help us understand what makes Millennials tick . . . and what companies and societies must do to meet this emerging force in the world. Parment's seminal book is a must-read." - Charles D. Schewe, Professor, Isenberg School of Management, University of Massachusetts at Amherst, USA

About Anders Parment, Ph.D.


Anders Parment is Associate Professor/Strategy Consultant at Stockholm University's Business School, Sweden.

Table of Contents


1. The 90s Generation 2. Introduction to Generational Studies 3. The 90s Generation and Society 4. The Market Environment 5. The Cultural Environment 6. Generation Y as Consumers and Coworkers

Additional information

GOR010223962
Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity by Anders Parment, Ph.D.
Anders Parment, Ph.D.
Used - Very Good
Hardback
Palgrave Macmillan
2014-12-17
185
1137444290
9781137444295
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.