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The Real Mad Men Andrew Cracknell

The Real Mad Men By Andrew Cracknell

The Real Mad Men by Andrew Cracknell


$42.99
Condition - Very Good
Only 2 left

Summary

How true is Mad Men? The reality is much more extraordinary than the hit TV series.

The Real Mad Men Summary

The Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age by Andrew Cracknell

In New York City in the late 1950s and the 1960s - the era and location of TV's Mad Men - advertising went through a revolution. In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant and artistic social scene. In many ways they were similar to Don Draper, Roger Sterling and Peggy Olsen: confident, driven and ambitious, they lived the three-martini life and worked the machine to their advantage. Also clever, creative and streetwise, they outclassed and outthought the old advertising establishment, implementing a new way of thinking and behaving which spread across the newspapers, magazines and TV screens of America and beyond. The story of modern advertising starts here, with these real Mad Men - and women - of Madison Avenue who created the most radical and influential advertising ever, transforming the methods, practice and execution of the business. Their legacy still resounds in the industry today. How did this golden age of advertising happen? It is a remarkable, inspiring story of creativity, ingenuity and larger than life personalities who made it up as they went along.

The Real Mad Men Reviews

'...keeps some of that glamour (of Mad Men) as much as it argues for what the counterculture revolution did for advertising ... handsomely produced' Glasgow Herald. * Glasgow Herald *
'Andrew Cracknell tells it like it was - the inside story of the men and women who kept Don Draper awake at night. Witty and invigorating' David Abbott. * David Abbott *
'I lived through half of what Andrew Cracknell writes about - and there's so much action on each page, my head was spinning. The Real Mad Men nails those days in real time - but take a valium before you read it. It's an eye-popping, roller-coaster ride, and the true story of the original Mad Men. Reading any chapter in Cracknell's book beats the hell out of watching a dozen segments of Mad Men' George Lois. * George Lois *
'an entertaining chronicle of the men, women and ideas that first persuaded Americans to part with their money' Good Book Guide. * Good Book Guide *
'This handsome volume offers a celebratory oral history of the Manhattan advertising world in the 1950s and 1960s ... (Andrew Cracknell) writes with commendable zip ... Enjoyable' Guardian. * Guardian *
'As someone who was in the ad business during the ''Mad Men'' years, Andrew Cracknell has really nailed it. He tells the inside story of the advertising business as only someone who's been right in the middle of it can. I enjoyed reading it, and I'm really looking forward to the day they make a movie out of it because there's a great movie here. I can only hope that George Clooney is around to play my part' Jerry Della Femina. * Jerry Della Femina *
'Andrew Cracknell has accurately captured what many people called the Golden Age of Advertising - with its postwar milieu, strong personalities and creative philosophies - and pinned it to the wall like an exotic butterfly in a collection. Like the period, the book is fun' Ken Roman. * Ken Roman *
'Cracknell's book is a sensuous beast. It exudes gloss ... much like a good advertisement, the book successfully informs, entertains and pleases the eye' TLS. * TLS *

About Andrew Cracknell

For over 40 years Andrew Cracknell served as Executive Creative Director for major international agencies including FCB, WCRS, APL and Bates. He has been awarded top awards at D&AD, Campaign, BTAA and at Cannes Advertising Festivals, as well as sitting on juries everywhere from Glasgow to Nairobi. He writes regularly for Campaign magazine and the Financial Times on advertising and related subjects.

Table of Contents

Foreword by Sir John Hegarty. How True is Mad Men? - by Fred Danzig. Prologue. The Story So Far. A Growing Respect. The Unlikely Hero. Lighting the Touchpaper. Thinking Small. The Word Spreads. Avis v Hertz. Changing Times. Thinking Big. Women of the Avenue. Epilogue. Bibliography. Acknowledgements and Credits. Index.

Additional information

GOR003947924
9780857384270
0857384279
The Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age by Andrew Cracknell
Used - Very Good
Paperback
Quercus Publishing
20110804
224
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Real Mad Men