This text shows how to apply the principles of operations management to heritage visitor attractions such as museums and castles. There are sections on management, design, improvement, capacity and strategy, and case studies refer specifically to these subjects for attractions such as Leeds Castle.
An overview; service operations management; concept development; interpretation and presentation; visitor management; the role of technology; job design and work organization; process and product interface; quality; productivity; matching supply and demanc; yield management; risk and environment; decision making; strategy and policy. Case studies: Ray's Farm; Thackray Medical Museum; Santa Trains at SRPs; Nuggett Hill; Leeds Castle; Coventry Museums.
Heritage Visitor Attractions: An Operations Management Perspective by Anna Leask
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