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kidfluence By Anne Sutherland

kidfluence by Anne Sutherland

Condition - Very Good
$18.49
Only 1 left

Summary

"Kidfluence" provides research on the demographic and socio-cultural trends relating to the youth market and shows marketers and advertisers what works and what doesn't when it comes to communicating with this audience.

kidfluence Summary

kidfluence by Anne Sutherland

"Kidfluence" provides research on the demographic and socio-cultural trends relating to the youth market and shows marketers and advertisers what works and what doesn't when it comes to communicating with this audience. It includes case studies of a variety of businesses and reveals the most successful trends in designing businesses for kids, marketing to kids and communicating with kids. The book also addresses several of the more sensitive issues surrounding this topic, such as how parents feel about marketing to their kids, and manipulation versus fair business.

About Anne Sutherland

Anne Sutherland is a strategeic planner and founder of Planning Ahead, a marketing consultancy. Over the past 15 years she has worked with many leading companies including Kellog's, Nabisco and Heinz. Beth Thompson is an award-winning journalist who has spent the last 20 years writing about family and health issues for numerous Canadian magazines and newspapers.

Additional information

GOR003309698
9780071416221
0071416226
kidfluence by Anne Sutherland
Used - Very Good
Hardback
McGraw-Hill Education - Europe
2003-08-01
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - kidfluence