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Mastering Public Relations By Anthony Davis

Mastering Public Relations by Anthony Davis

Condition - Very Good
$15.49
Only 3 left

Summary

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

Mastering Public Relations Summary

Mastering Public Relations by Anthony Davis

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

Mastering Public Relations Reviews

'A stimulating and comprehensive introductory text. Case studies provide students with useful practical examples of theory discussed. Useful also to have questions at the end of each chapter to focus learning.' - Anne Hill, Faculty of Media Arts and Society, Southampton Solent University 'This is an excellent book and is unique in giving a comprehensive overview of public relations and the many sectors in a concise manner.' - Mike Smith, Cardiff School of Journalism

About Anthony Davis

ANTHONY DAVIS is a writer and management consultant, specializing in corporate and marketing communication. He has lectured extensively at several universities and colleges and has originated and managed successful public relations programmes for a wide variety of companies, professional firms and organizations.

Table of Contents

The Purpose of Public Relations.- Within the Organisation.- Outside the Organisation.- Communication.- Research, Planning and Evaluation.- The Customers.- Within Marketing.- Public Affairs.- Community Relations.- The Media.- Global Public Relations.- The Occupation of Public Relations.- Futures.- Bibliography.- Index.

Additional information

GOR002772353
Mastering Public Relations by Anthony Davis
Used - Very Good
Paperback
Macmillan Education UK
2007-08-10
256
0230549306
9780230549302
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Mastering Public Relations