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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services By Anthony Ulwick

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

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Explains practices that result in breakthrough innovations. This title describes an approach that improves on the conventional methods for product and service innovation.

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services Summary


What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick

A world-renowned innovation guru explains practices that result in breakthrough innovations

Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year.

Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.

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About Anthony Ulwick


McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Additional information

GOR003313149
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick
Anthony Ulwick
Used - Very Good
Hardback
McGraw-Hill Education - Europe
2005-09-01
240
0071408673
9780071408677
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.