Advertising International: The Privatisation of Public Space by Armand Mattelart
First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.
Advertising International
Summary
A survey of the changes in the advertising industry in the last 20 years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
Advertising International Summary
Additional information
GOR013254016
9780415050647
0415050642
Advertising International: The Privatisation of Public Space by Armand Mattelart
Used - Like New
Paperback
Taylor & Francis Ltd
1991-10-17
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins