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Advertising International By Armand Mattelart

Advertising International

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A survey of the changes in the advertising industry in the last 20 years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
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Advertising International Summary


Advertising International: The Privatisation of Public Space by Armand Mattelart

First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

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Additional information

GOR001907794
Advertising International: The Privatisation of Public Space by Armand Mattelart
Armand Mattelart
Comedia
Used - Very Good
Paperback
Taylor & Francis Ltd
1991-10-17
256
0415050642
9780415050647
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.