Marketing in the hospital industry is designed for managers at all levels and students who need an understanding of marketing techniques. The authors aim to remove the mystique and misunderstanding that surrounds marketing. The book demonstrates how to take positive steps using proven marketing techniques to improve sustainable profit and increase year on year, and it is written in a user-friendly style, wtih checklists and examples throughout. A number of running case studies continue throughout the book, showing how to put marketing tactics into practice.
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'... avoids jargon and breaks the subject down into clear, practical techniques.' - Caterer & Hotel Keeper
Table of Contents
What is marketing?; customer oriented management; where is your business - market research; plotting the course; product development and test marketing; is the price right?; the promotional mix; advertising; public relations; sales promotion; introduction to selling; merchandising; direct marketing; marketing and promotional calendars; the distribution network; pulling it all together - the business plan; the re-analysis of your business.
Marketing by Arnold Fewell
Caterer and Hotelkeeper Hospitality Pocket Books S.
Used - Very Good
Taylor & Francis Ltd
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.