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Strategic Marketing in Practice By Ashok Ranchhod

Strategic Marketing in Practice

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Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages.

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Strategic Marketing in Practice Summary


Strategic Marketing in Practice: 2008/09 by Ashok Ranchhod

'"Butterworth-Heinemann's CIM Coursebooks" have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications' - Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing. 'Here in Dubai, we have used the "Butterworth-Heinemann Coursebooks" in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation' - Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates. "Butterworth-Heinemann's official CIM Coursebooks" are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. This title offers extensive online materials that support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. This title is written specially for the Strategic Marketing in Practice module by the Senior Examiner. This is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

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About Ashok Ranchhod


By Ashok Ranchhod, BSc., MSc., MBA, PhD., FCIM, Senior Examiner for the Strategic Marketing in Practice module; Faculty Research Professor, Southampton Business School; and Visiting Professor, University of Angers (France).; and Ebi Marandi

Table of Contents


Case Study Analysis; Understanding the direction and management of marketing activities;Contemporary issues in marketing;Effectve Customer orientation; The examination; Case study

Additional information

GOR002157260
Strategic Marketing in Practice: 2008/09 by Ashok Ranchhod
Ashok Ranchhod
CIM Coursebook
Used - Very Good
Paperback
Taylor & Francis Ltd
2008-07-25
208
0750689617
9780750689618
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.