ALLISON CERRA brings a practical approach to demystifying the confluence of significant technology trends--including mobility, cloud, big data, security, and collaboration--and signaling where these forces could lead cultures in the future. In 2015, Cerra joined the cybersecurity industry, where she marries her calling for marketing with a cause of educating unwitting participants in a virtual battle that is underestimated, if not ignored, by far too many.