Andris Zoltners is a professor of marketing at the Kellogg School of Management at Northwestern University.
Prabhakant Sinha teaches courses on sales force effectiveness at Kellogg and the Management Centre Europe.
They are founders and co-chairmen of ZS Associates, a global business consulting firm and coauthors of The Complete Guide to Accelerating Sales Force Performance.
Sally Lorimer is a consultant specializing in sales and marketing and a former principal at ZS Associates