About the authors
Andy Bruce is widely acclaimed as an authority in 'Innovation Management' - covering the creative and innovation process from ideas to implementation.
In the late 90s, Andy founded two companies specialising in innovation and project management. The first, SofTools, develop web-based applications to enable management visibility, control and confidence over their pipeline of new ideas and their portfolio of implementation projects. The second, Project-Leaders International, provide consulting and training services to assist the adoption of innovation and project management best practices.
Clients include corporates such as EDS, Nokia and Coca-Cola, as well as public service organisations such as the Department for Work and Pensions, the Ministry of Defence, Trust hospitals, and even political parties.
Andy has written a total of eight business books including the best selling Strategic Thinking and Project Management titles from the Dorling Kindersley Essential Manager series, and Business FAQs.
David Birchall, as a Professor at Henley Business School, has been involved in both implementing innovations in the way programmes are delivered and researching into innovation management in organisations. He has worked on innovation projects in many European countries and spoken extensively at conferences in the US and Asia. With George Tovstiga, David co-authored Capabilities for Strategic Advantage: Leading through technological innovation, published by Palgrave. His current research focuses on the new product development process and strategic responses by companies.