ANTONELLA PUCA, CFA, CPA/ABV, CEIV, is a Senior Director with Alvarez & Marsal Valuation Services in New York.She currently serves on the Business Valuation Committee of the AICPA and as a consultant on the CFA exam development team. She has served as a member of the AIMA Research Committee and as an executive board member of the CFA Society of New York. Antonella is a frequent presenter and author on valuation and alternative investment topics.