About the authors
Brian Salter and Naomi Langford-Wood are 21st-century business experts and practical visionaries. Having come from very different backgrounds, they are specialists in all aspects of communication, motivation, strategy and other business issues including the use of Internet technologies and e-business and the building of powerful online communities; and they are leading inter-national speakers in this arena.
Because of these core skills, they have increasingly found their company (Topspin Group - www.topspin-group.com) in demand for advice on the use of emerging technologies within business, and - in the process - recognised that the cornerstone requirement for all of this commenced with conducting client Internet and communications audits, as a prerequisite to creating effective market positioning and customer-focused business strategies for these clients. This approach has led to commissions by companies worldwide - both 'blue chip' and SMEs - for high-level consultancies and entrepreneurial flair.
Together, Brian and Naomi help companies realise their full potential by incorporating the new technologies into their business processes as painlessly and profitably as possible whilst looking after each company's core assets - its people. Founders of The Association of E-Business Professionals (www.e-biz-pro.org), they are also fellows of the Royal Society of Arts and the Institute of Directors.