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Books by C. Whan Park

Dr. C. Whan Park is the Robert E. Brooker Professor of Marketing, and director of the Global Branding Center at USC Marshall School of Business, Los Angeles, CA. Dr. Deborah J. MacInnis is the Charles L. and Ramona I. Hilliard Professor of Business Administration and Professor of Marketing at USC Marshall School of Business. Andreas B. Eisingerich is professor of marketing at Imperial College Business School.
Brand Admiration By C. Whan Park
Brand Admirationby C. Whan Park
Very Good
$18.99
inc. GST
Brand Attachment By C. Whan Park
Brand Attachmentby C. Whan Park
New
$86.79
inc. GST