Carys Jones is Lecturer in Nursing and Midwifery at King's College London. She holds a University of London doctorate in Linguistics in Education and has many publications around issues to do with how language helps learning: the focus of her main research interests. She promotes an SFL approach across different subject disciplines, for teaching and research purposes, in Higher Education Institutions within the UK and beyond. Eija Ventola is currently Professor of English at the University of Helsinki, Finland. Her published work on systemic functional linguistics, discourse analysis and textlinguistics includes studies on casual conversations, chats and service encounters of various kinds, as well as developing dynamic modelling of interactional discourse. Her current research and teaching interests include theoretical and applied issues of multisemiotics, for example videoconferencing and internetting, the globalised language of marketing, business, museums and tourism in multimodal and multimedial contexts.