Professor of Design Management and Marketing at Manchester Business School (MBS). She is also a specialist in fashion retail marketing. Prior to joining MBS, she was Head of Textiles at UMIST and developed a suite of fashion retail programmes. Her research spans design management, product development, fashion retailing and strategic marketing. She has published 8 books and over 200 papers in these fields. Currently, her research is focused on design and innovation management in the supply chain and how innovation impacts on competitiveness in retailing. She is a Panel member of the Arts and Humanities Research Board, AHRB and the Graduate Pioneer Programme, Nesta, as well as acting as a Strategic Advisor to Hong Kong Polytechnic University. She is CEO of Indigo Retail Solutions Ltd and has developed an e-learning retail management simulation package, which is being used by Universities and companies globally. Professor Bruce holds the International Chair in Design and Marketing at ICN, Ecole de Management, University of Nancy, France. Head of Division of Marketing at the Caledonian Business School, Glasgow Caledonian University. She has extensive fashion retailing experience and has researched the area of store image and store positioning for both menswear and womenswear. Her PhD explored specialist fashion retailers store positioning strategies. Recent work includes investigating mature consumer behaviour in regard to fashion purchasing and Quick Response supply chain strategies. In recent years she has presented her research at a number of international conferences and by invitation, to University students in the US and Australia.