Sir Paul Smith is the preeminent British designer. Offering twelve different collections ranging from clothing to shoes, furniture, and fragrances, Paul Smith is a global brand, with merchandise sold in thirty-five countries. Donna Loveday is head of curatorial at the Design Museum, London, where she has been responsible for curating exhibitions on Hussein Chalayan and Christian Louboutin, amongst others. Deyan Sudjic is director of the Design Museum, London. He is a design and architecture critic, professor, editor, and publisher. He cofounded Blueprint magazine and was the editor of Domus. Alan Aboud is the head of the agency ABOUD CREATIVE and has worked as Creative Director on Paul Smith promotional activities and advertising for the brand since 1989.