Geoff Burch is a regular contributor and presenter on television and radio and the presenter of his own business TV show on BBC2, All Over the Shop. Geoff has been called the 'world's most persuasive man' and has over 20 years experience working with hundreds of small businesses to improve their performance, efficiency and drive sales. Geoff has previously written: Irresistible Persuasion: The Secret Way To Get To Yes Everytime, Resistance is Useless: The Art of Business Persuasion, Go It Alone: The Streetwise Secrets of Self-Employment, Writing on the Wall: Campaign for Commonsense Business, The Way of the Dog: The Art of Making Success Inevitable. His extensive use of humour should not hide the fact that he has some powerful business messages which can benefit any organization. The son of a Viennese psychiatrist, Geoff has a wealth of experience in illustrating the thinking required to find business success.