Books by Ginger Emas

Ginger Emas graduated Magna Cum Laude from the University of Florida with a B.A. in Journalism. She joined the IBM Corporation as a magazine staff writer, video script writer, and media relations coordinator. Ginger became the youngest editor of The IBM Charlottean, a publication for more than 6,000 employees and customers. She spearheaded the United Way Campaigns throughout IBM Charlotte for three consecutive years, exceeding participation and contribution goals each year. For her editorial contributions she was awarded the United Way Communications Award two years running; for her leadership she received the IBM Division Award. In 1987, Ginger opened her own firm in Atlanta, Georgia as a pen for hire. Her work covers leading-edge marketing strategies and copywriting, feature writing, customer and corporate communications, and project management for small-to-large organizations. Today, Ginger specializes in original marketing programs focused on the powerful demographic of women 25-55, through inventive "word-of-mom" grassroots marketing both off- and online. A partial list of clients and publications includes: Atlanta Business Chronicle; The Jewish Georgian; Atlanta Jewish Times; Skirt! Magazine; Points North; Macy's Flashes (savvy copy for online girl-talk); blogs include: Parents and Company (an online social community for parents and educators that Ginger co-created and manages, including coordinating an online Moms Network); GNMParents.com; ajc.com; entries to Social Diva and WorkitMom!; August House Publishers; The Cookie Studio; CWK Network/Connect with Kids; Fed Ex; The Grapevine Group; Home Depot; IBM Corporation; Inner Piece Design; Jan Smith Studios; Litigation Presentation; Radiculture Records/Monopoly Management; UPS. Books Ginger has written or co-authored include: Modern Food Gifts; IBM Multimedia: A Guided Tour; So You Wanna Sing Rock `n Roll; The Gift of Taking. Ginger has also contributed her writing skills and support to many non-profit programs over the years, including The Mary Hall Freedom House; Grady Hospital's Wee Care program; Autism Speaks; AMIT (city-wide school program for special needs children) and The Bridge, a residence school for at-high-risk children and teens. Industry recognition includes: Silver New York Film Festival Award; PICA Award of Excellence; Gold Add Awards; Silver National Corporate Communications Award, Parents' Choice Awards. Ginger also wrote the interactive multimedia presentation kiosk for Federal Express, on display at the Smithsonian's National Museum of American History's Information Age Exhibit