Iain Carruthers graduated from Wadham College, Oxford. He holds a Masters in Organisational Consulting from Ashridge. He is founder of The Encounter Business (www.encounterbusiness.com), a change agency specializing in making brands useful to business. Until 2003, Iain was a Director at Interbrand, having previously worked as a consultant and marketer in the UK and USA. He is a frequent conference speaker and business commentator, appearing on Radio 4 and CNN. He shares a home in London with three women, although two of them are under six.