Books by J. Edward Russo

J. Edward Russo is Professor of Marketing and Behavioural Science at the Johnson Graduate School of Management, Cornell University. His consulting and executive education clients have included Boeing, PricewaterhouseCoopers, General Motors, Royal/Dutch Shell, SmithKline Beecham. Paul J. H. Schoemaker PhD is the founder, chairman and CEO of Decision Strategies International Inc. He is a regular speaker on the executive programmes at Berkeley, Cornell University and the Wharton Business School, also at the London Business School. His clients have included AT&T, Glaxo-Wellcome, Hewlett-Packard. Their first book, Confident Decision Making, was published by Piatkus.