John Brown has over 35 years of experience in the media and local government public relations. He was Head of PR and Marketing for Strathclyde Regional Council and Glasgow City Council from 1996-2004. Pat Gaudin has more than 30 years of experience in PR and communications in local government. Previously, Pat was the head of PR and Corporate Strategy for Chelmsford Borough Council, and a past Chair of the CIPR's Local Government Group. Wendy Moran is a Senior Lecturer in Communication at Manchester Metropolitan University, and a committee member of the CIPR's Local Government Group.