John D Kasarda is Kenan Distinguished Professor of Management and Director of the Kenan Institute of Private Enterprise at the University of North Carolina. He has worked with multinational firms such as FedEx, Lufthansa, DHL and Bank of America and been an advisor to airports around the globe. Greg Lindsay has been a senior correspondent at Inside.com and contributing writer to Fortune. Reporting for Advertising Age, he crisscrossed the globe for three weeks without stepping outside the airports where he touched down. Greg is a contributing writer to Fast Company and editor-at-large at Advertising Age.