Mark Conner is a Reader in Applied Social Psychology at the Institute of Psychological Sciences, Leeds University. His research interests include attitude-behaviour models, and the social psychology of health behaviours. He is co-author with Christopher J. Armitage of
The Social Psychology of Food (Open University Press, 2002).
Paul Norman is Reader in Health Psychology in the Department of Psychology at the University of Sheffield. His research interests include social psychology and health, attitude-behaviour models, and illness beliefs. He is the current Editor-in-Chief of Psychology and Health.