Books by Max McKeown

Max J. McKeown is an internationally respected authority on customer leadership and electronic experiences, a teacher, thought-shocking speaker, columnist, organisational consultant, and founder of Maverick & Strong (a company that specializes in rebuilding organizations around their customers). His e-customer principles were made famous throughout the thinking corporate world in his best selling book E-Customer (Pearson Education, 2000). He has been on a worldwide, seat of his pants quest to find the businesses in North America, Europe, Africa and Asia that have understood the needs of the linchpin e-customer. They're profiled and analyzed in case studies ranging from the one-person business to the mega-corporation and across every sector. He was told again and again that it is not (never was) enough to make the page pretty or functional or funky. It is not enough to be on the web, or WAP or digital TV. It has to be profitable and harmonious. It has to be a world-beater in some key aspect or it will not move beyond a defensive use of funds or a hobby. Visit him at www.maxmckeown.com Max, his wife, Deborah, and their three children, live in Yorkshire, England.