Books by Michael Newman

Michael Newman studied law, but soon switched to advertising. As executive creative director at Saatchi & Saatchi in Australia, during the agency's years of prolific growth, he became the country's most awarded creative director, bringing home a pride to Cannes Lions, including Australiaa s only Gold for TV campaigns in 2001. He sat on the agency's worldwide creative board until 2001. He later became an executive creative director for rival group, M&C Saatchi, in South East Asia, before launching M&C Saatchi's second agency network, DNA, in Australia in early 2004. He's been a regular columnist for trade magazines across several countries and is a sought after judge for international advertising award juries. Michael heads the ideas company, brandnewman, and is also the author of the acclaimed advertising book, Creative Leaps.