Books by Michael Roe

Michael Roe is the Business Development Director at Research International, now the world's leading ad hoc market research company. He has introduced there the sales and marketing philosophy which has taken the company to its leading position, winning an award on the way from the Institute of Sales Promotion. Having lectured across the RI global network on his methods, he has gone on to run open seminars for both Centaur Conferences and the Market Research Society.