Ori Brafman is an organisational business consultant, and the co-author of the New York Times bestseller Sway and the critically acclaimed book The Starfish and the Spider. He lectures internationally in front of Fortune 500, government and military audiences. He holds an MBA from Stanford Graduate School of Business. Rom Brafman is a psychologist with a private practice in Palo Alto, California and the co-author of Sway. He has won awards for excellence in teaching and promoting positive human growth. They both live in the San Francisco Bay Area.