Patrick Dixon trained as a physician before in 1979 setting up an IT business involved in artificial intelligence and medical technology. Today he advises the senior teams of many of the world's largest corporations. More than 500,000 web pages talk about Patrick Dixon and his ideas as a futurist, with cumulative TV, radio and press audience reach estimated to be more than 450 million. He has been ranked one of the twenty most influential business thinkers alive today. He is the author of fifteen books, including Futurewise published by Profile, (of which 575,000 copies have been sold and which have been translated into thirty-six languages).