Books by Pillsbury Editors

For more than 130 years, families have trusted Pillsbury to make mealtimes special times. Pillsbury means favorite foods made easy. The Pillsbury brand holds the leadership position in the $1.5 billion refrigerated dough category, and the Pillsbury Doughboy is an American icon that adult consumers trust and children adore. Other dough--based products include Pillsbury frozen breakfast pastries, Pillsbury frozen waffles and Totinoa s frozen pizza and snacks. With 99% consumer brand awareness, Pillsbury products achieve 85% household penetration in the US--thata s 82 million households, and 20 million copies of Pillsbury magazines are sold annually.