Books by Rajeev Batra

Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan, USA. Colleen M. Seifert is Professor of Psychology at the Department of Psychologyat the University of Michigan, USA. Diann E. Brei is Professor of Mechanical Engineering and Associate Chair for Undergraduate Education at the University of Michigan, USA.