Richard F. Gerson is president of Gerson Goodson Performance Management. He has lectured extensively and conducted workshops and seminars across the nation on customer service, retention, and club business. He has been a featured speaker at many industry conventions, and he is one of the International Health, Racquet & Sportsclub Association's top speakers. He has written 10 books on marketing and customer service, including Marketing Health/Fitness Services and Beyond Customer Service.
Gerson received his PhD in Sports Psychology from Florida State University in 1978. He is certified as a management consultant, professional consultant, professional marketing consultant, and American College of Sports Medicine health/fitness director. In his free time, Gerson enjoys reading, exercising, playing basketball, and spending time with his family.
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