Robert Leroy Ripley was the man behind the Ripley brand - a journalist, radio presenter and cartoonist, who was fascinated by the oddities of everyday life. He was also passionate about travel and by 1940 had, at the age of 40 he had visited 201 countries. Combining these two interests he developed his own radio show - broadcast all over the world, even from underwater and snake pits, and also produced many cartoons, books, TV shows and film shorts. He was voted the most popular man in America in 1936, and his brand continued to develop even after his death in 1949. It is now enjoying a huge resurgence through the advent of the internet and through publication of Ripley's Believe It Or Not.